Servitisation through structural adaptation

Purpose The purpose of this study is to investigate the structural changes needed for project-based organisations (PBOs) synthesise their project operations and services following servitisation strategy. It addresses question how PBOs should change organisational structure fitting with service provision Design/methodology/approach This followed an exploratory research method using a single in-depth case evidence collected from 51 managers five different industry sectors: construction, oil gas, IT, logistics health care Findings Capitalising on design theory, it has been found that successfully extending PBOs' outcomes into system both output extra requires adjustment creates greater value companies customers. required divided main categories: (1) collaboration cross-project customers; (2) flexible workflow, (3) decentralised decision-making, (4) wide span control (5) governance. However, findings indicate success can only be ensured by particular mutually coordinated designs suitable balance products Practical implications presents vital indicators practitioners when deploying within operational strategy adjusting organisation's design. Social Servitisation could add economic social values diverse set stakeholders. sustainability performance in servitised outcome reducing discrepancy between operation activities. Originality/value contributes body knowledge proposes alteration process help align explains reconfigure resources provide services.